After more than a decade of partnership, AOL Travel decided to replace Travelocity as its reservations engine. The company turned its attention toOrbitzWorldwide and signed a multiyear agreement making them the primary travel brand of AOL.
Beginning next year, AOL Travel visitors will see AOL brands published by Orbitz. In addition, they will now be able to book car rentals, hotels, vacation packages, air and cruises through Orbitz.com. The partnership will be a harmonious one as the two companies will symbiotically benefit from each other.
Orbitz and AOL partnership
Barney Harford, CEO ofOrbitzannounced that the editorial content will further give consumers better options and make better decisions for their travel plans.
Furthermore, Harford strongly believed that their “superior customer experience” is what made Orbitz won the business with AOL Travel. Orbitz also has this various price assurance products wherein they will mail refund checks to consumers if the rate or fare prices drop prior to departure or hotel stays.
AOL Travel has been considered as a one stop shop for travel news, research, purchasing and inspiration from across the globe. To remain on top, they saw the need for them to partner with a top of the class travel booking site.
Jared Smith, general manager of travel for Huffington Post Media Group cited that the “reliability, breadth and quality” of Orbitz.com made them the ideal partner for business growth.
Orbitz hasn’t stopped their business venture as they also snatched Travelocity’s deal with American Express. They will now be the private label provider for American Express Consumer Travel site starting mid 2012.
The loss has been considered as one of the biggest for Travelocity. Sam Gilliland, CEO of Sabre which owns Travelocity conceded that the loss of American Express was a great one but that of AOL was something that “didn’t trouble him that much.”